Trade Your Car for a Bike!

Tour de Fat, New Belgium Brewing's touring bicycle carnival, is rolling into Seattle on July 31.  This day long celebration of all things bicycle includes a costumed bike parade for the young and old, live entertainment, a beer garden, food vendors, and a car-for-bike-trade procession.


The car-for-bike-trade is when a lucky winner (maybe you!) hands over his/her car, title and keys in exchange for a tricked out, custom New Belgium commuter bike.  This bike becomes your mode of transportation and the motor vehicle is auctioned off and proceeds are donated to the Bicycle Alliance in your name!

Ready to enter?  To be considered, you must submit a 2-minute (or less) video telling your story and why you want to be car-free.  If you have a Facebook account, you can do this directly on Tour de Fat's page.  Not on FB?  No worries.  Email zlevis@newbelgium.com.

Three years ago, Bike Alliance member Jeremy Vrablik was the lucky car/bike trade recipient.  Recalls Jeremy, "They brought me up on the Tour de Fat Stage, made me do a little dance, then took the keys to my gas guzzling Isuzu Rodeo."

Jeremy received a beautiful custom built Black Sheep cross bike equipped with panniers and a Bob trailer to help with his transition into a full time bike commuter, and he's never looked back.  "No more traffic jams, no more searching for parking, and no more paying for gas," he says.  "Life is good!"


Relive Jeremy's Tour de Fat moment in this video.