May is the month that
beer and bicycles share the stage. It is
National Bike Month, a time to celebrate all things bicycling – and we do it up
in a big way in Washington. May is also the month for Seattle Beer Week, a
collection of events celebrating local beer culture.
Erinn and Barb sample some Ale-Liance IPA at Schooner Exact. |
This year, the two
cultures have come together in a unique and exciting way. The Bicycle Alliance of Washington and Schooner Exact Brewing Company
have partnered together to present Ale-Liance
IPA. This specially created beer
celebrates bicycle advocacy in a popular Northwest way – the IPA.
The idea for such a beer
was hatched one evening at a party hosted by Bicycle Alliance Executive
Director Barbara Culp. Some guests were
discussing how there seemed to be a natural affinity between bikes and beer,
and wouldn’t it be cool if a local brewery produced a special beer that
promoted bicycle advocacy.
“I think I can make it
happen!” exclaimed Erinn Hale and she promptly volunteered to take it on as a
project.
Erinn was the perfect
person for the assignment. She combined
her knowledge of the local beer culture with her creative marketing skills and
interest in bicycling, and called upon the bike friendly folks at Schooner
Exact. Ale-Liance IPA was born!
Schooner Exact has
produced 30 kegs of Ale-Liance IPA
for Bike Month and launched the first keg at the Bicycle Alliance’s open house
on May 3. Kegs of this limited edition beer will be available at select Puget
Sound locations during the month of May, and a portion of every
keg sold will benefit the Alliance’s work to grow bicycling statewide. Serving locations will be posted on the Bicycle Alliance and Ale-Liance IPA Facebook pages.
Tour de Pints – a pub crawl on bikes – is also an opportunity to sample Ale-Liance IPA. Three pubs on the route will feature the beer: Fiddler's Inn, Ravenna Alehouse, and Wurst Tavern. The Bicycle Alliance will be on hand at Pike Brewery - the start of the ride - with a $20 membership special that includes an Ale-Liance pint glass and beer!
Happy Bike Month and cheers!
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