Strategic Plan Adopted: shift gears, refine focus, and embrace new goals

Bicycle Alliance Strategic Plan Approved

Creating the 2011-2016 strategic plan was a herculean effort that began at a meeting in the cafeteria at the House of Representatives in March of 2010 and culminates this Thursday, October 6th with a party to celebrate. Stop by between 5-8pm at 309A Third Avenue.

Last year when I attended the National Bike Summit and the Alliance for Biking and Walking board meeting, I learned that there was grant funding available to plan and implement a strategic plan. The Bicycle Alliance applied for and was awarded the grant which included support for staff reorganization, and development of a draft mission, vision, and values document early in the spring of 2011.

In April, 40 stakeholders from all across Washington including representatives from health organizations, elected officials, bike clubs, planners, board members and staff, came together for two days to help the Bicycle Alliance shift gears, refine its focus, and embrace new goals for the organization.

Thanks to the many people who contributed to this plan, and who will provide guidance as we begin implementation.

VISION:
By 2020, bicycling is an everyday, mainstream activity in communities across Washington. Bicycling is recognized, accommodated and funded as a legitimate and essential mode of transportation. Washington residents embrace a healthy and active lifestyle that includes safe and convenient active-transportation options. As a result, Washington communities enjoy lower health-care costs, a cleaner environment and more transportation choices. Washington is a national model for innovative bicycle-friendly transportation facilities and programs.

MISSION:
The Bicycle Alliance of Washington advocates for a bicycle-friendly state, educates people of all ages to increase transportation safety, develops more inclusive communities for cycling, builds a coalition of organizations, and seeks to make bicycling accessible to everyone.

GUIDING PRINCIPLES:
• Bicycling is healthy, safe, affordable, and fun.
• Everyone should feel safe while riding a bike.
• Everyone has a right to transportation choices.
• More people bicycling more often make roadways safer for bicycle riders.
• Education, legislative changes, and improved infrastructure increase bicycle ridership rates.
• The bicycle provides a simple, elegant and inexpensive tool to achieve multiple goals.

GOALS:
G-1 The Bicycle Alliance of Washington shall develop and implement strategies that effectively increase bicycle ridership and helps Washington State achieve the highest bicycle ridership rate in the country.

G-2 The Bicycle Alliance of Washington shall develop and implement outreach and communications strategies that: emphasize bicycling as an everyday activity, successfully encourage more people to “go by bike,” and make bicycling appeal to a broader segment of the public, so that bicycle ridership more closely reflects the state’s demographic diversity by 2016.

G-3 The Bicycle Alliance of Washington shall continue to actively develop and pass strong, relevant legislation on behalf of bicycle riders and pursue increased funding to improve the environment for bicycling in Washington.

G-4 The Bicycle Alliance of Washington shall cultivate strategic and mutually beneficial partnerships with: State, county and municipal governments and organizations that advocate on behalf of bicycling, active transportation, health, the environment, diverse communities and business by 2016.

G-5 The Bicycle Alliance of Washington shall aggressively take action to increase the organization’s membership and unrestricted revenue each year.

The Bicycle Alliance board of directors voted to approve the Strategic Plan, objectives and tasks at its August board meeting. In the next steps, staff will develop action items for top priority objectives as part of the 2012 work plan, recognizing that every objective may not be addressed with an action plan until 2013 or 2014 based on resources. The plan document can be found here: http://www.bicyclealliance.org/aboutbaw/Strategic_Plan_10042011.pdf.