tag:blogger.com,1999:blog-5024600887499582729.post1120860932577864100..comments2012-10-10T19:50:24.445-07:00Comments on Bicycle Alliance of Washington: Can a simple conversation significantly increase the number of bicyclists on city streets?Louise McGrodyhttp://www.blogger.com/profile/11727622892119143855noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5024600887499582729.post-43866294854075649412010-10-14T12:15:37.541-07:002010-10-14T12:15:37.541-07:00Mark,
The target area was 1/3 of Bellingham hous...Mark, <br /><br />The target area was 1/3 of Bellingham households, about 20,000 people. Contact was made does indicate that they either mailed back their form or talked to someone on the phone. I wasn’t trying to bash direct mail, but show that Individualized Marketing has a much higher response rate and will make more of an impact. You are right, direct mail campaigns do cost a lot less, Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5024600887499582729.post-48471908670824152652010-10-11T19:10:21.492-07:002010-10-11T19:10:21.492-07:00What does "target area" in the 3rd parag...What does "target area" in the 3rd paragraph mean? Were contacts always hit with both mail and phone? Does "contact was made" indicate a phone contact or non-bounced mail contact?<br /><br />You bash direct mail but note that this cost $20/target, whereas standard direct mail costs about $1/target. Thats a 2000% increase in costs. <br /><br />As an avid cyclist I'm excitedMark M. Fredricksonhttps://www.blogger.com/profile/13153103517132920757noreply@blogger.comtag:blogger.com,1999:blog-5024600887499582729.post-40310708771959129512010-10-06T09:43:46.759-07:002010-10-06T09:43:46.759-07:00For those looking for an even cheaper way to offer...For those looking for an even cheaper way to offer education and encouragement, the West Windsor Bicycle and Pedestrian Alliance (wwbpa.org) in central New Jersey is at our local farmers' market every other week with information, maps, helmets and other gear for sale... and yes, I even offered to be a bike buddy for someone wanting a route to work.<br />You don't cover everyone in town, Silviahttp://www.wwbpa.orgnoreply@blogger.comtag:blogger.com,1999:blog-5024600887499582729.post-62677021907902026802010-10-06T05:46:37.346-07:002010-10-06T05:46:37.346-07:00Leo,
I couldn't agree more. It astounds me t...Leo, <br />I couldn't agree more. It astounds me to see so many bike lanes stripped right in the door zone!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5024600887499582729.post-37455144260206424462010-10-05T11:25:51.799-07:002010-10-05T11:25:51.799-07:00I'm very much for bike infacstructure that pro...I'm very much for bike infacstructure that provide for the safe and expedient passage of cyclists, but we need to be selectiveabout how they are installed.<br />http://cyclingsavvy.org/wp-content/uploads/2010/06/edgewater-1.jpgleonoreply@blogger.com